Hit By A Gothic Cathedral

Reverse Phenomenolgy: "I prefer to study the pattern rather than the theory"

“In the study of popular culture in the 1950s, Mythologies had an important precursor in McLuhan's The Mechanical Bride. For while, as Vermillac puts it, 'this Fiancée recalls to our French ears certain pages of Mythologies' (1993: 30), McLuhan's political position in this book was on the face of it distant from that of Barthes. Despite this distance, there were points of contact and numerous devices used to establish it. Vermillac suggests that 'McLuhan mentions as one of his fondest memories the fact of having shaken hands with Roland Barthes, a thinker for whom he had great respect' (1993: 30). Whatever the origin of this 'memory', suffice to say that McLuhan's sense of mythology was not explicitly Barthesean, even though it did not completely eschew politics. The meetings of McLuhan and Barthes still endure as myths; whether they took place on paper or in a café seems a moot point, but one worth pursuing nonetheless.”

Read more : McLuhan, Barthes, Baudrillard and Cultural Theory by Gary Genosko